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SoCal interior designers

When Selena Reif and Erin Anderson met, they became instant friends and quickly after, business partners. While they don’t have a traditional design background, the duo behind Fleurish Interiors used their passion for renovation to build a successful business, now working on everything from single room to full-home projects. 

“Erin had a background in real estate and I had a background flipping houses with my husband,” Reif says. It felt natural to transition into interiors, but when they got their first client in 2019, they were in for an unexpected challenge. 


Innovative Interiors

Because the pair started their business when the pandemic hit, they had to get creative when it came to working with clients. “We had some clients that we did their whole home and never met them,” Anderson says. “We had another client who was relocating and we did it all remotely.”

By having to start virtually, the San Diego-based designers can now help clients anywhere. A recent renovation in Encinitas, California, highlights their signature “moderful soulful” aesthetic. 


Multicolored and Multilevel

“It was rough,” Reif remarks of the bathroom. The bathroom had a sunken tub, yellow tile, carpeting, and awkward levels, as well as “high ceilings in some spots and very low in other spots,” she says. Plus, it had a funky light over the shower. The original, “very 70s” space was in dire need of a renovation

The clients wanted to modernize it, as well as infuse lightness and airiness without being stark. “She wanted a warmer spa feeling,” Reif says.


Organic Elements

The built-in tub/shower and frustrating step up and down was replaced by a wet room with a textured plaster wall done by a local artisan. “We love it. It makes it feel natural and there is movement to it,” Anderson says.

When it came to the quartzite countertop, they got an impressive deal. “The slab was interesting as it been exploded out of the ground with dynamite,” Anderson says. While there was no damage, they received an 80 percent discount. 


Mix and Match

For the fixtures, they chose oil-rubbed bronze hardware yet nothing matched. “When we got them it, they were all slightly different. It was a nightmare situation and we figured out they were all made by different manufacturers” Reif says. To quickly continue with the renovation, they cleverly mixed and matched hardware, picking finishes that looked best together. 


Traditional Taste

When it came to the vanity, they went with IKEA and Semihandmade. “We wanted it to have a bit of a traditional feel,” Reif says. Semihandmade DIY Shaker fronts painted in Greek Villa from Sherwin-Williams., a creamy white, is a perfect pick for a cozy bathroom. 

A rug from McGee and Co., vanity mirrors from Rejuvenation, sconces from Shoppe Amber Interiors, and leaning ladder from The Citizenry, complete the updated primary bathroom.

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We don’t believe that renovations should be daunting. The key is to arm yourself with the right knowledge, people, and products to achieve your goals. It also helps to ask the right questions: How much does it cost to renovate a kitchen? How do I find the right general contractor in my area? Where do I even start if I’ve never remodeled before? This is where we come in. Through hard-to-believe before and afters, first-person renovation accounts, and step-by-step DIY projects, we demystify every aspect of remodeling and give you a ton of full-house, bathroom, and kitchen renovation ideas. Semihandmade was built on a strong make-it-yourself spirit and we’re carrying that legacy beyond DIY kitchen cabinets (though we’ll certainly touch on those too) by bringing you a ton of weekend projects for novices (have you ever tried making your own planter?) and experts (try your hand at a full-wall media center). What do people really mean when they say a house has “good bones”? Before and after projects show first-hand what’s possible in a transformative remodel. How do you make the most of a narrow galley? Should you swap your upper cabinets for floating shelves? What would it look like if you opened up your small kitchen? Renovation ideas abound in our spotlighted projects. A lot goes into a kitchen renovation, but it’s usually hard to tell from a beautiful “after” shot. Our monthly series “Island Hopping” is about getting a behind-the-scenes account of what the process is like through honest conversations—you know, the kind that typically take place around a kitchen island. We’ll chat with designers, homeowners, and architects about their projects, hoping to peel back the curtain on picture-perfect spaces.