About Us

Welcome to SemiStories,
a new design destination from Semihandmade!

Semihandmade has always had a strong DIY spirit. It was created by and for people who want to figure it out for themselves and create their dream home all the while showcasing their personal style on their own terms, at their own budget. We’re here to meet you where you’re at in your journey—whether you’re a first-time renovator in the process of buying and fixing up your first house, a serial DIYer transforming your temporary rental, or an expert designer (finally) investing in your forever home. Every space is special and deserves to be celebrated—and we’re excited to tell your story.

Here, you’ll find a number of original series, like the advice column Do As A Designer Does, a kitchen reno conversation aptly named Island Hopping, and a look back with Design History. We’ll also provide you with the tools to design your home starting in your kitchen (where else?!), but also looking beyond cabinet fronts, helping you bring not only your Semihandmade kitchen to life, but your whole home.

A Letter From the Editor

To say we’re at an interesting juncture in 2020 would be an understatement. Many people are still cooped up inside their homes, looking to create a comfortable, happy, healthy environment for themselves and their families: a respite from the unpredictable outside world. Your living room is now your office, your dining room is your kids’ school, the bathroom is your spa, your kitchen is (hopefully!) your new favorite restaurant. We’re all seeking to form this bubble of safety that we can control, but we also want a place where we can loosen up and get creative—a place that is all our own.

On the other hand, divides are deepening. A massive number of people are out of a job, unable to pay rent or buy groceries, feeling just as unsafe in their houses as they do in the streets. Where do we fit into this complicated landscape? The honest answer is we’re still figuring it out. One thing we do know is that we want this to be a place of belonging: somewhere you can relate, connect, and discover stories that make you feel good, whether that means excitement around new ideas, hope for a future home, or inspiration to finally take on a challenge that brings a fresh feeling of empowerment to your own world.

I’d like to thank our founder John for starting this community of design and DIY-minded people—Semihandmade employees and our loyal customers alike. To Kelly Dawson for starting this community and to Gabby for picking up where she left off. And to our readers, thank you for joining us, we’re here for you.

 

Alyssa Clough
October 2020

Alyssa Clough

Director of Content and Growth

Alyssa Clough is the Director of Content and Growth and oversees Semistories and Semihandmade’s social media channels. She spent five years growing Domino magazine’s digital and social audiences and also concepted and launched their new renovation-focused Instagram. She is deeply invested in sustainable living, cultivating a colorful, collected aesthetic, and knows the value of a good vintage find (her apartment in Brooklyn proves it).

Gabrielle Savoie

Lead Digital Strategist

Gabrielle Savoie is a senior contributing editor at Domino magazine and a digital strategist with over ten years of experience in the home space. In 2010, she founded Savvy Home, a popular décor site. Her work has appeared in Martha Stewart Living, The Washington Post, Dwell Magazine, MyDomaine, and more. Gabrielle lives in New York City. She believes in antiquing as a sport, loves the power of a good scalloped edge, and will dogsit for anyone who asks—yes, even you.

Maria Hunt

Writer

Maria Hunt is a digital content consultant, journalist and author specializing cultural stories around wine, food, interior design, and wellness. She believes pork should be its own food group, bubbly is meant for sipping anytime, and the Sicilians got it right when they made ice cream a breakfast food. She’s the author The Bubbly Bar: Champagne Sparkling Wine Cocktails for Every Occasion (Clarkson Potter, 2009). Her work has appeared in Esquire, House Beautiful, Architectural Digest, The New York Times, The Kitchn, Apartment Therapy, and Forbes Travel Guide, plus she’s the hostess of The Bubbly Girl. Maria is based in Oakland, California.

Amy Azzarito

Writer

Amy Azzarito is an author writing about design, history, and trends. Her recent book is Elements of a Home: Curious Histories Behind Everyday Household Objects, from Pillows to Forks. She lives in Marin County, California with her husband, Mark, and their toddler, Stella.

Morgan Goldberg

Writer

Morgan Goldberg is a freelance writer based in Los Angeles. She worked as an editorial assistant at Food & Wine before she spent a year traveling around Southeast Asia, Australia, and New Zealand. Her writing is focused on design, home, and food.

Trisha Sprouse

Writer

Trisha Sprouse is a Webby award-winning photographer and video producer specializing in DIY content. Her work has been featured on Domino, Hunker, BravoTV, Martha Stewart, and Food52, among others. After a near 20-year stint in Los Angeles, she moved to Jacksonville, Florida with her husband and 4-year-old twins, where they live in an old Colonial home with a small citrus grove.

Brigitt Earley

Writer

Brigitt Earley is a freelance writer and editor based in Ridgewood, New Jersey. Her work has been published in a wide range of women’s lifestyle magazines, including Real Simple and Oprah Magazine. When she’s not typing away, she’s likely sprucing up her nearly 100-year-old home, tending to her garden, cooking, putting the finishing touches or her latest needlepoint design, or playing with her children.

Kelsey Clark

Writer

Kelsey Clark is a freelance writer and content strategist based in Detroit. Her work has appeared in Domino, Glamour, The Zoe Report, MyDomaine, Who What Wear, Apartment Therapy, and more, and she’s partnered with brands like Bloomscape and Eye Swoon on content strategy and copywriting. When she’s not working, Kelsey is updating her wardrobe, hunting down a new vintage piece for her apartment, or exploring new bars and restaurants across Detroit.

Real Stories,
reno stories, life stories.

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