When Selena Reif and Erin Anderson met, they became instant friends and quickly after, business partners. While they don’t have a traditional design background, the duo behind Fleurish Interiors used their passion for renovation to build a successful business, now working on everything from single room to full-home projects.
“Erin had a background in real estate and I had a background flipping houses with my husband,” Reif says. It felt natural to transition into interiors, but when they got their first client in 2019, they were in for an unexpected challenge.
Because the pair started their business when the pandemic hit, they had to get creative when it came to working with clients. “We had some clients that we did their whole home and never met them,” Anderson says. “We had another client who was relocating and we did it all remotely.”
By having to start virtually, the San Diego-based designers can now help clients anywhere. A recent renovation in Encinitas, California, highlights their signature “moderful soulful” aesthetic.
Multicolored and Multilevel
“It was rough,” Reif remarks of the bathroom. The bathroom had a sunken tub, yellow tile, carpeting, and awkward levels, as well as “high ceilings in some spots and very low in other spots,” she says. Plus, it had a funky light over the shower. The original, “very 70s” space was in dire need of a renovation.
The clients wanted to modernize it, as well as infuse lightness and airiness without being stark. “She wanted a warmer spa feeling,” Reif says.
The built-in tub/shower and frustrating step up and down was replaced by a wet room with a textured plaster wall done by a local artisan. “We love it. It makes it feel natural and there is movement to it,” Anderson says.
When it came to the quartzite countertop, they got an impressive deal. “The slab was interesting as it been exploded out of the ground with dynamite,” Anderson says. While there was no damage, they received an 80 percent discount.
Mix and Match
For the fixtures, they chose oil-rubbed bronze hardware yet nothing matched. “When we got them it, they were all slightly different. It was a nightmare situation and we figured out they were all made by different manufacturers” Reif says. To quickly continue with the renovation, they cleverly mixed and matched hardware, picking finishes that looked best together.
When it came to the vanity, they went with IKEA and Semihandmade. “We wanted it to have a bit of a traditional feel,” Reif says. Semihandmade DIY Shaker fronts painted in Greek Villa from Sherwin-Williams., a creamy white, is a perfect pick for a cozy bathroom.
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