For more than a decade, Semihandmade has been a go-to for designers, architects, avid flippers, and first-time renovators alike. Not only is working with Semihandmade a great way to customize basic IKEA boxes but styles ranging from Shaker to Slab, and even paintable DIY, have the ability to take any room from builder-grade to magazine-worthy.
Over the years, Semihandmade has partnered with design influencers like Sarah Sherman Samuel and Chris and Julia Marcum to further expand its cabinetry options, as well as Rejuvenation, Lewis Dolin and Swhinn to act as a one-stop renovation shop. Now, Semihandmde has unveiled it’s latest partnership with Hawkins New York, a lifestyle brand with colorful linens, vases, rugs, and other decorative basics.
“The brands have a lot of synergy,” says Hawkins New York’s Liz Huston. “We always saw that the Hawkins New York line is designed to create a backdrop for the more trend-based or pattern-forward products in a collection, and I would say the same thing about the Semihandmade line. Both of our designs are simple, timeless, and can fit a variety of styles and aesthetics.”
Semihandmade President Beth Brenner agrees, noting that Hawkins’ simple, thoughtful collection beautifully overlaps with Semihandmade’s functional, intentionally crafted fronts. “[Hawkins is] a perfect launch partner for our expanded new marketplace,” a marketplace which will soon include other neccesary pieces to kitchen and bathroom renovations, she adds.
Design editors have made Hawkins products their go-to for kitchen photo shoots, citing subtle colors and simple yet unexpected designs that elevate any space. Thus, when it came to choosing which products to offer to Semihandmade customers, it was difficult. “Our approach was to start with the basics — tableware, glassware, and bath linens — and see what Semihandmade customers respond to most. But we simply had to include a few favorite extras such as Hawkins’ natural glass bowls, cutting boards, and plated steel ice bucket,” Brenner says.
Photography by Jenna Peffley; Styled by Paige Wassel
Another reason Semihandmade is thrilled to work with Hawkins is due to the brand’s dedication to collaboration. In the past Hawkins has worked with Food52, Design Within Reach, and ABC Carpet & Home, and others as it continues to grow and evolve, a path Brenner looks forward to further exploring with Semihandmade.
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